At first glance it looks simple. But many don't know that making a logo is not easy. How he describes a product or service, so that the logo is strong and persists in everyone's mind. A website or blog also has a logo.
But what is a logo and what is the difference between a logo and a brand?
A simple explanation, the logo is in the form of pictures or sketches that contain certain meanings. Can represent many things, can be understood from one company, organization, product to symbol of state.
The goal is that the product or service or institution concerned can be easily remembered, not their real name.
While the brand, it is also a symbol of identity but not known (logo). Brands usually add slogans or harmonious color combinations.
For example, like Nike, which always contains the slogan "just do it" while distributing its signature tick logo.
For this post, we will only focus on the logo. But if you want to add all the brands later, that is your choice
But before deciding to design a logo, you must know the type first. Some advertising experts who are experts in their fields classify logos in many types.
1. Lettermark logo or Monogram
Some experts also call it the Letter Form Logo. That is a logo based on the company's initials. Can be one or two letters up to several letters from the company or institution concerned. Usually this logo is used to emphasize simplicity.
For example logos, IBM, HP or NASA.
2. Words Logo Words
This type of logo usually only uses the company name. The name will be flavored with ornaments or supporting symbols. But each logo has an accompanying philosophy. This can be a color or special slogan implied.
For example the Google logo, Facebook, Cocacola or Fedex.
3. Pictorial Mark Logo
This type of logo is simpler because it only displays symbols. Although simple, this kind of logo will be remembered for a long time and continues to live in people's minds if it continues to be promoted. Because this type of Pictorial Mark represents the identity of each company.
For example the Apple logo, Nike or Twitter.
4. Abstract Logo
There are similarities with the Pictorial Mark Logo. But there are additional philosophies that represent the company of the symbols displayed. Many companies use this type in one design only because it represents the whole in only one image. Bangldum.site also uses this type of logo.
For example the Adidas logo, Pertamina, Indosat or Bangldum.Site
5. Logo Mascot
Mascot is of course the main element in making this type of logo. Although it is difficult to apply in many mediums, this type is preferred because of its unique shape. And people will easily recognize and accept the message that the company wants to convey.
For example, the KFC, Michelin or Starbucks logo
6. Shield Logo
This type is similar to a badge or seal. Formed from symbols or letters that are in one symbol. The appearance is indeed more interesting. But it is less applicable if applied in various mediums. Some call this type the Emblem Logo or the Logo Logo.
For example the BMW logo, Harley Davidson or Chelsea Football.
Well, after knowing the types of logos. Please plan what kind of logo you want to make. For the product or company that you want. Or a website or blog.
If you are adept at using applications such as Corel Draw you can make it directly. But if you don't have and are adept at using it. There are many online applications for making logos that can be used. One of them is The Hoth.
To conclude this article. I thank you for visiting this site, any questions? If there are please, please give comments wisely, and good luck!